Saturday, August 11, 2012

A billion reasons to believe in Africa

Coca-cola, the carbonated soft drink giant scored another giant first
with the launch of its- A billion reasons to believe in Africa-
campaign. The timing of this campaign can't be any more perfect. With
the turmoil that africa is going through at the moment,- from
terrorism in Nigeria, military coups and fragile governments in Mali,
border wars between sudan and south sudan,rebel activities in
congo,(and the list goes on), there is every need to remind the
african people that there is still viable reasons to continue to
believe in the dreams of the continent even in the midst of
heart-rending difficulties.
Coca-cola with this have demonstrated that the company is not just all
about making profit and expanding the brand but about giving back to
the african people and supporting them in the midst of the trials
plaguing the continent.
Now, a billion reasons to believe in africa, do you have any? I know
so many people can't even list as little as one, it won't be easy
seeing your loved ones been maimed and still be told to believe in
africa, having to run for dear lives when your homes are been
destroyed for no pluasible reason is enough reason to forget about
africa. The millions of kids still grappling with sickness and hunger
would be justified if they decide to give up on africa.
Though I know all this, (as coca-cola does), I refuse to give up on
africa. Africans continued belief in africa is the first step towards
reforming our continent, the zeal and the commitment must be ever
alive else africa's future is doomed meaning the trevails of the
present would be a child's play compared to what is to come.
The hope of the future generations rest on us, and we can't tell them
we bequeathed a smoldering continent to them because we were facing
diverse challenges, or that we allowed africa to crumble under the
weight of the atrocities ravaging the length and breadth of this
blessed land just because we couldn't stand up to evil, No, the best
option is to rise above these challenges, pool our strength together,
have our resolve rekindled and set a machinery in motion to make good
our land, and this is what coca-cola hope to achieve with this
delightful campaign, its a tool to awaken the true african spirit that
never says never, the african spirit of brotherhood and love,
sincerity and discipline, creativity and genuis.
So I call upon every african to use this campaign as a medium to
double their efforts in order to bring positive growth to africa.
These changes though must start from the top, so, every government in
africa must as a matter of fact begin to put the needs of the african
people ( and I mean in every perspective) before and above their own
personal aspirations. So doing, the chronic corruption, ethnic wars,
bloody struggle for power with its attendant casualties would be
brought to the bearest mininum giving the african people a new lease
of life. The african people must on their part begin to show
commitment in whatever they do, privately and openly, only doing
things which would promote the march to greatness of the african
continent.
Rebels should drop their guns, stop the killings and embrace peace.
Suicide bombers and terrorists should rethink their actions and know
they only hurt their homes which I believe should weigh hard on their
conscience.
There is so many reasons to believe in africa, I have as many reasons
to, do you?.

2 comments:

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